Do you want to know what’s quietly killing conversions on your e-commerce store?
It’s not your product selection. It’s not your prices. Hell, it’s not even your advertising spend.
It’s your frontend technology stack.
The software that runs your storefront determines whether visitors buy… or bounce. And…
Truth is most Magento store owners never consider this when making e-commerce technology decisions.
Until now.
In this blog post you’ll learn:
- Why page speed is more important than ever
- How much lost revenue slow load times cost you
- How Magento frontend solutions like Hyvä Themes supercharge conversion rates
- What to look for when choosing frontend tech for your store
Ready?
Page Speed Is Critical to Your Store’s Success
Let’s start with the obvious.
Everything your customers see on your storefront boils down to frontend technology.
The homepage they land on. The product pages they browse. The checkout process where they complete purchases.
Consider this fact:
A site that loads in 1 second converts 3x higher than sites taking 5 seconds to load.
That’s right. Page speed isn’t just important. It can determine if your store succeeds or fails.
Magento users face a unique challenge. Magento is an extremely powerful platform but historically there’s been a lot of frontend bloat.
Out-of-the-box Magento 2 themes are notorious for loading hundreds of JavaScript files on every page.
That’s why Hyvä Themes is making waves among Magento merchants who want to stabilize their conversion rates and increase sales. By partnering with experts in Hyvä theme development your sluggish Magento storefront can be transformed into a beautifully simple conversion machine. Hyvä achieves this using lightning-fast frontend technology designed to prioritise performance.
But let’s not forget about functionality…
Slow Loading Times Drain Money from Your Pocket
Speed doesn’t just impact conversions, every second you shave off your load time equals more revenue.
Allow me to explain…
A 0.1-second improvement in mobile speed increases conversions by 8.4%. Think about how significant that boost could be to your bottom line.
Imagine a store that receives 50,000 visits per month. With a healthy 2% conversion rate and a basket size of £75 you’d be taking £75k per month.
If load times were reduced by 1 second your conversions would climb. Maybe to 2.5%. Maybe more.
That’s an extra £18,750+ in sales each month.
If your store loads slowly that money literally pours out of your pocket every month.
Mobile users are especially impatient. If a page doesn’t load in 3 seconds nearly 60% of visitors will leave the site. Forever.
That’s bad news for merchants stuck using bloated, outdated frontend technology.
Heavily modified Magento themes loaded with premium plugins can take far too long to render on modern devices.
Take the Magento checkout page for example.
Over 270 JS files load by default on this page. That’s almost 3MB of data!
It doesn’t take a rocket scientist to figure out how many carts will be abandoned on mobile devices.
The average mobile abandonment rate is approximately 77%. Slow loading times only increase that figure.
Takeaway?
Approximately 3 out of every 4 mobile users who add an item to their cart won’t complete their purchase.
Can your current frontend technology boast a better statistic?
How Frontend Technology Directly Affects Conversion Rate
Ok, so fast page speed is important. But what separates winning frontend technology from the also-rans?
Three factors will influence whether your frontend technology helps you hit (or beat) your revenue goals:
- Pages need to load quickly. Studies show pages that render in under 2 seconds have the best conversion rate.
- Your pages need to be responsive on mobile devices. Mobile accounted for 75% of global e-commerce traffic in 2022. Don’t be left behind!
- Your frontend tech needs to offer an intuitive UX. Navigation should be easy and guide visitors towards converting.
Successful frontend tech stacks prioritise lightweight code that helps websites load faster.
With Hyvä Themes specifically they strip away any unnecessary features that bog down traditional Magento storefronts.
By replacing Magento’s default frontend your webshop will:
- See page load times decrease by at least half
- Score in the 90’s for Google PageSpeed Insights
- Improve their Core Web Vitals scores
- Become much more mobile responsive
Which leads me to my next point…
When your pages load quicker you’ll see tangible business benefits.
Google rewards faster sites with higher rankings and you’ll win more conversions. It’s a win-win!
Your customers won’t know or care how your store achieves impressive page speeds. All they care about is how your store makes them feel.
And when your store offers a fast, seamless user experience you’ll start converting more customers than ever.
How To Choose Frontend Technology For Your Store
If you’re still reading this you’re probably wondering:
Which frontend technology should I use for my store?
Great question!
When researching what frontend technology to power your store with keep the following in mind:
- Can it prove performance gains with real benchmarks?
- Does it offer a superior mobile experience?
- Is the solution SEO-friendly and optimized for Core Web Vitals?
- How easy will the tech be to update and maintain going forward?
- Can it play nice with the extensions you already own?
Hyvä Themes Magento services excel at all of the points listed above.
Hyvä Themes was created by Magento developers who were tired of dealing with poor frontend performance on their own Magento installations.
Don’t take my word for it though.
Check out case studies, demand performance data from real-life customers and learn why thousands of merchants chose Hyvä Themes to replace Magento’s default frontend technology.
When your competitors are losing sales to friction, your store can be converting more customers than ever.
Oh yeah, there’s one more important thing to consider…
Google uses Core Web Vitals as a ranking factor. Slow frontends impact your ability to rank on Google. (Which means fewer customers)
By upgrading to modern frontend technology you can address both problems and start ranking (and converting) for your target keywords.
Mobile Matters
Mobile commerce makes up 57% of worldwide e-commerce transactions.
What’s more is that number is growing every year. If your frontend technology doesn’t give mobile shoppers a world-class experience you’re going to struggle.
Desktop was king for the longest time. When most theme developers thought about mobile they threw a slideshow mobile view on their themes and called it a day.
The world has moved on. Mobile ecommerce isn’t a nice-to-have, it’s required if you want to remain competitive.
Hyvä Themes was built mobile-first. With lightning-fast speeds on mobile devices and flawless responsive interfaces you’ll notice your mobile visitors no longer abandon their carts.
Wrapping Up
Does your frontend technology stack matter?
Yes! Yes it does!
If your site doesn’t load in under 3 seconds on a good connection you’re leaving money on the table.
Shopping carts.
Empty.
All because your frontend technology stack was slowing down your stores load time.
Here are my three big takeaway points from this article:
- Sites that load in 1 second will convert 3x better than those taking 5 seconds
- Improving mobile page speed by .1 seconds can increase your conversion rate by 8.4%
- Modern frontend technology like Hyvä Themes can drastically improve your Magento storefronts performance helping you increase conversions and grow your revenue
The competition has never been tougher in the online retail space.
Customers have more choices than ever and zero tolerance for a slow website. Don’t be the brand they bounce to.
Let your frontend technology stack be part of the solution, not part of the problem.
Choose wisely.
